YUMMY

Type

Case Study

Role

UX/UI Designer

Year

2022 - 2023

Programs

Figma, Lunacy

Overview

Yummy is a concept application created in the process of learning my user experience, it is designed for users to easily access recipes. Today's time is limited, people shouldn't waste their time finding the perfect recipes. The aim of the application is to “use the time spent to find a recipe efficiently” by guiding users with its easy interface.

Design Process

Define

Understanding the problem

Empathize

Analysing the user needs

Ideate

Brainstorming and come up with solutions

Design

Realizing the storyboard and the solution

User Personas

Alice Richard

"I should not spend time looking for recipes instead, I should spend time with my daughter"

Alice is a mother who spends time at home with her daughter. She does not want to waste time on recipes and wants to reach recipes easily. While her daughter sleeps at home, she would like to read blogs about healthy and beneficial foods

GOALS

To get rid of the question of what to cook today.
To increase her happiness by sharing her favorite recipes with other people and getting comments.
Reading blog pages about healthy foods and applying them.
Easily create a shopping list for ingredients needed for recipes

PAIN POINTS

Spending too much time deciding which dish to cook.
Sticking to the same cuisine and type of food all the time
Getting lost in the app flow and eventually giving up on cooking

Tom Bevan

"Even though I don't know many recipes, cooking is a joy for me"

Tom is a software developer who works remotely. He loves to cook during breaks and in the evenings. He has now memorized many recipes, but he uses a recipe app where he can easily find recipes. He saves his favorites to cook later

GOALS

Not wasting too much time cooking for his family after work
Saving favorite recipes to cook later
Accessing the articles suggesting what to cook while preparing the table for his friends in the evenings
Easily create a shopping list for ingredients needed for recipes

PAIN POINTS

Tired of eating the same meals over again
Not deciding what to cook for evenings
Not being able to find the recipe he liked again after

Competitive Analysis

The main objectives of the competitors were analyzed. As a result of the researches It has been figured out the essential features the app would need to make it successful and useful

Rating Recipes

Saving Recipes

Recipe Prep Time

Suggested Recipes

Sharing Recipes

Using As Guest

Creating Shopping List